Rough Cut 2 Feedback

We got an extensive amount of research for our second rough cut from our primary target audience, we had them write down their thoughts onto sheets of paper. Once we had gathered them all up we began to categorise them and highlighted the main points.



One reason that was highlighted here, was that we had our primary target audience correct. As one of the pieces of feedback we got from the year ten class which are aged 14-15, was that only two of the people in the class of 30 knew what the track was. Also another factor was that none of them would put the song on their ipod.

In contrast to the year 12 class 50% of them recognised the track and 75% of them would put it on their ipod. The year 12's are aged 16-17 which matches our target audience (15+24) Therefore from this feedback we are clear that we have our primary target audience set correctly. The only fault was that some people mentioned that 15 may be too young. However, we disagree with this. Although the BBFC don't currently age rate videos they are going to start as this post highlights BBFC plans to introduce age ratings.   

The black and white effect seems to be very popular amongst our target audience. We were pleased with this feedback as we feel it really sets a mood for the music video and people do like the dark tone it gives.

One piece of negative feedback we received which we feel the need to act upon is the loss of emphasis towards the end of the video.

Rough Cut 2

Faithless - Insomnia Rough Cut 2

This is our second rough cut, taking on the feedback we got from our first rough cut we tried to improve these points as best as we could, for example eliminating the shaky camera shots. We will be hoping to follow up on this rough cut with more feedback and make a third and fourth.

Digipak Draft 2: Feedback

For the feedback on our digipak draft 2 we printed out and showed our target audience what we'd produced and questioned them on what they thought worked well or what didn't. This way we can receive constructive feedback in which we can go on to make improvements so that our digipak works for out target audience.

Front:


The feedback we received from our front cover was mostly positive as they much preferred the font on this than our old draft, also the image works well because it leaves space for the titles to work, they also like that the titles were in different font sizes signifying the importance of each over the other, for example the 'FAITHLESS' is larger than the 'THE DANCE GOES ON' as the artist is the importance. However they thought that the wording on the stick could be phrased better because it needs to be focussed on the exclusive DVD more than the track listing, therefore for our final draft this is what we'll have to change for our front cover on the digipak. 


Rear:
We received similar feedback for the rear as they much preferred this draft to the previous, one of the main reasons is that it makes more sense and flows with the front cover well, and they thought that the font work well with the overall piece also and you can tell that we took the font into consideration as we researched and downloaded this particular font (Nevis). However the small print text at the bottom could be worded better as it doesn't quite follow the conventions of a digipak yet, and the twitter logo on the lower right also doesn't follow the conventions therefore we'll have to change these two aspects so that our digipak follows the common conventions.

Inside Right:
For the inside cover we stuck with the idea of having a grid of different images of the chair as it worked well and achieved the abstract feel to it which is what we wanted, although from our feedback previously we've added more variety of shots and colour contrasts to make it more interesting.

Inside Left:
Similar to the previous side we've decided to stick with the grid method here also as it contrasts well with the opposite side, although we've repeated the same images to make it look different to the other and to add this uniqueness to our digipak.



Centre Panel:

As for the centre panel we've received positive feedback from across the board as it follows all the conventions of a digipak and adds to the continuity of the front and back sides of the digipak, which is an excellent contribution to the overall product.





Evidence Feedback:

Digipak Draft 2

This is the second draft I've created as i took the feedback from the first draft and made improvements based on the feedback I received.

Shoot 6: Plan

Shoot 6: Planning: 31st January

Following extensive audience research of our first rough cut we are aware of the changes that we need to make. To apply all of these changes this requires us to re-shoot certain sections of the music video. we are therefore planning the shoot before hand as we have done previously to ensure the shoot runs smoothly. Are audience feedback was really helpful to gain an opinion from third party views.

What we plan to shoot:

• Recreate the bedroom scene eg. long shots, mid shots, steady camera work, a range of framing.
• Digi-pack pictures
• Re-shoot at the graffiti wall to get a continuous shot where the character is sat on the chair and the editing is sped up
• Nightmare scene needs changing
• Recreate the dance section 
• Shaky camera shots/zoom shots
• The ending where he potentially confronts his nightmare

Locations:

• Jakes house
• Graffiti Wall 
• Train Crossing
• Moors
• Rave Room

Rough Cut 1 Feedback

This is our audience feedback for the first rough cut we created. the feedback we gained was both positive and negative which is what we were after. One thing missing from this is more feedback from our secondary target audience - this is what we will get when we produce further rough cuts.

Rough Cut 1

This is our first rough cut we have produced we will be looking to gain feedback on this rough cut then we can improve or change any suggestions if we feel them to be appropriate. We think our rough cut is good however, it can be improved in parts this is what we are hoping to gain back from our audience feedback.